It happens to all of us: we went to a supermarket to buy milk and bread. And already half an hour later we stand in line at the checkout with a cart full of goods to the eyeballs. These are spontaneous or impulse purchases that are made several times a week.

Make lists

Everyone knows this rule: before going to the store, you need to sit down and make a list of necessary purchases. Sociologists say that most Russians do this: according to

Don’t go to the store hungry

This rule applies to grocery shopping. Shopping on an empty stomach makes us buy more unhealthy (and therefore unnecessary!) Food. Cornell University staff

… And sad!

Psychologists say that one of the reasons for impulse purchases is the desire to relieve stress in this way. An internal lack of something, increased anxiety, low self-esteem and the inability to please ourselves with something intangible leads to the fact that we are ready to buy more than we actually need. But this is a trap: the shopping euphoria is fleeting,


Have a sudden desire to buy something that you didn’t plan to buy at all? Wait and consider a solution, for example, a day. During this time, it is worth calculating how many hours you worked to pay for the product, and what you have to sacrifice for the sake of purchase. Perhaps after 24 hours you will decide that the game is not worth the candle, or at least try to find this item in the online store at a better price.

Always keep long term goals in mind

Having clear financial goals is a good medicine against impulse buying. If you regularly save money and clearly understand why, the desire to spend too much on something unnecessary will be easier to cope with. A long-term goal and a plan to achieve it — be it a vacation or buying an apartment — really help you save money. For example, experts from Roskachestvo

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